It's the most popular and fun to eat. Carry out th

2022-08-11
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Fun enough to eat carry out packaging innovation to the end

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core tip: have you ever heard of a scoff EE cup made of biscuits that is fun enough to eat? Or is the shrimp shell you throw away after eating, but it can be made into a non-toxic, environmentally friendly and degradable food package that doubles the shelf life? I think you are likely to rush at these packages and say, "buy, buy!"! In the 2016 food and beverage innovation forum, there are all these excellent packaging. Which one do you like best

[China Packaging News] have you ever heard of a scoff EE cup made of biscuits, which is fun enough to eat? Or is the shrimp shell you throw away after eating, but it can be made into a non-toxic, environmentally friendly and degradable food package that doubles the shelf life? I think you are likely to rush at these packages and say, "buy, buy!"! In the 2016 food and beverage innovation forum, there are all these excellent packaging. Which one do you like best

in order to celebrate the 50th anniversary, KFC UK branch made a very interesting decision: launch the edible scoff EE cup coffee cup. This coffee cup is actually made of biscuits with a layer of edible sugar paper and a layer of insulated white chocolate inside. This can not only keep the coffee warm, but also make the cup crispy and delicious. After the chocolate melts slowly, the biscuit also becomes softer, giving people the enjoyment of melting in the mouth

scoff eecup coffee cup

not only that, scoff eecup has three flavors to choose from, and I think you will also fall in love with it. In fact, this coffee cup was developed by the Robin collective, an expert team. It has three flavors: coconut, sunflower and grass. This requires measuring some positive memories with an electronic extensometer, which will remind us of warm weather, sunshine and summer holidays, spread "happy feelings" among drinkers, and infuse these memories at the same time. Robin fegen, the founder of the Robin collective, said, "we hope our design can bring people joy and let them enjoy the brand more, which is also a kind of enjoyment for us."

Britain is one of the big countries with abnormal coffee consumption. According to statistics, Britons discard at least 2.5 billion coffee cups every year, and the edible coffee cups developed by the Robin collective can be naturally degraded. When asked how the project improves the environment, Robin has to confess that this coffee cup is not really completely environmentally friendly, and they don't boast so much about themselves. Because this coffee cup must meet food safety standards in all aspects, it may consume more resources than ordinary coffee cups

the packaging that has changed the most in 140 years

Budweiser beer 140th Anniversary packaging (left) and packaging during the U.S. election (right)

similarly, Budweiser beer has changed into a new brand globally to celebrate its 140th anniversary. This is also the biggest change since the birth of the first Budweiser logo in 1936. The new packaging retains the writing body and removes other lines, so that the vision focuses on the brand itself and the enterprise AB logo, and the silver background returns to the metal essence of aluminum cans. This time, all visual elements are completely rebuilt, and the total cost is up to hundreds of millions of dollars. Let consumers more intuitively identify the elements of brand spirit: Budweiser beer from American AB enterprise

from May 23, the new packaging for the 140th anniversary will undergo another transformation. At that time, a new beer will appear on the shelves of American supermarkets. Its packaging is almost the same as Budweiser beer, but the brand name on it is not "Budweiser", but "America". This is not a fake product, but a special version of the packaging launched by Budweiser during this year's U.S. election

everything will pass. Innovative packaging is degradable

the National University of Singapore has successfully developed a new type of environmentally friendly packaging material, which can double the shelf life of perishable food and does not contain chemical additives. By combining chitosan with grapefruit extract, this new composite membrane can not only prevent the growth of fungi and bacteria, but also have the mechanical strength and flexibility of commonly used films. This packaging material can effectively block ultraviolet rays, thereby slowing down the decomposition of food caused by oxidation and photochemical deterioration reactions

chitosan is extracted from crustaceans

there are two driving forces in choosing chitosan as a new packaging material. "One is food safety, which is a very important characteristic in the process of food growth and food preservation. The other is environmental protection", said Tian Yingshan, a member of the research and development team at the National University of Singapore. Extending the shelf life of food also means reducing food waste, thereby reducing the global food loss rate. This will bring environmental and economic benefits

people all over the world are eating all kinds of crustacean seafood. After they finish eating, these shells are thrown away. Chitosan is extracted from those discarded seafood crustaceans and is biodegradable, which reduces the production of garbage from a certain point of view

intelligent water bottle gives athletes drinking advice

Gatorade sports drink has designed a platform called GX. Athletes first stick electronic sweat stickers to collect the information of athletes on the field from time to time, and the information will be fed back to the platform. Through the use of sweat analysis technology, the personal files of athletes were established, and according to the frequency of athletes' training and the weather environment of the day, it was finally proposed to each industry member of the team to raise the import tariff of the panel to 8% ⑴ 2% individuals to provide different drinking water solutions. And the athlete can receive the advice from the system intelligently

Gatorade GX kettle

the innovative design of Gatorade GX kettle is equipped with a 3.25 ounce Gatorade concentrated bottle, which can be mixed with water to become Gatorade beverage, and the intelligent bottle cap on the bottle can measure the amount of water an athlete drinks

Gatorade beverage concentrate bottle

"every athlete will get his own sports drink with exclusive formula. According to the athlete's personal data and specific sports, we can recommend the most suitable drink to them," said Xavi cortadellas, director of innovative design of Gatorade

when talking about the marketization of GX platform, Xavi said: the platform was originally aimed at professional athletes, but it has been planned to be promoted in the market. It is expected to be launched in the United States in September this year and will be launched in China in 2018

what makes you keep buying? Maybe its appearance is not the highest, but it must be a creative and painstaking packaging design. Although this is both time-consuming and expensive, it can make people bright, not only add points to the product, but also make more people willing to pay for it. What kind of packaging will move your heart in the next forum

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