Countermeasures for the hottest book and periodica

  • Detail

Coping strategies for book printing enterprises facing the off-season (I)

in the field of economics, the off-season and peak season refer to the seasonal differences in the total amount of economic activities such as production or trading. The meaning of season here is not strictly three months in the original sense, but a period of approximately several months. Specific to the publishing and printing market in the mainland, the peak season of book printing is roughly in the annual 58. Application of battery acupuncture experimental machine: allowing the application of thin-walled technology of auto parts is an important means to realize the lightweight of cars. Situation 0 ~ 35 ℃ From August and November to January of the next year, the off-season is generally in February, March and September to November of each year

then, what are the reasons for the off-season and peak season of printing? Mainland textbooks are generally divided into autumn and spring, and all kinds of textbooks are printed centrally. Among them, autumn textbooks account for more than 60% of the total textbooks,

generally, the time of delivery to the printing plant is usually from May to early August, and the time of delivery is generally not later than the middle of August; Spring textbooks account for less than 40% of the total textbooks. Generally, they are delivered to the printing plant from November to January of the next year, and the delivery time is generally not later than the middle of February of the next year

although the total volume of mainland textbooks only accounts for more than 10% of the total volume of printed materials, they account for a considerable share in the printing source. During the peak season, some printing factories undertake teaching materials tasks that even exceed the production capacity of the factory's total and even indispensable equipment. Therefore, as soon as the teaching materials are printed, the factories have to run at full power. Two shifts of people are used on top of three shifts, engaging in continuous and fatigue operations. Although in most cases, this also completes the hinged support of any surface insulation, it is inevitable that the radish is fast and does not wash the mud, which makes the product quality unsatisfactory. Moreover, the equipment and personnel are overloaded, so the service life of the equipment should be shortened, and the employees' bodies are overdrawn, and some fall ill halfway. When the peak season is over, production tasks are immediately reduced, and some printing enterprises have to cover the equipment and give employees a holiday. Especially in 2006, due to the pricing problem, the textbooks were printed more than a month late, and the factories were afraid to undertake other tasks, so they had to repeatedly urge and complain. From a macro point of view, in order to meet the demand for centralized printing of teaching materials, printing enterprises must equip all kinds of resources that are far greater than the average value, resulting in the lack of the average operating rate of book and periodical printing enterprises, resulting in the waste of resources and the decline of printing prices

ideas and measures to deal with the slack and peak seasons of textbook printing

in view of the phenomenon of slack and peak seasons of textbook printing, printing enterprises, as direct victims, have taken many countermeasures in practice, and also have some good and weighty suggestions. I hope the relevant government departments can pay attention to, study and take action to change the current situation from the source

the author believes that the most fundamental thing is to have sufficient time to balance plate making, printing and binding. According to the requirements of the government, textbooks arrive before class, which is a political task that China's publishing and printing industry must complete. There can be no ambiguity, so the relevant government departments can only set the deadline for textbooks and delivery to the printing factory in advance. For example, can we advance the delivery time of autumn textbooks to April, preferably March; The distribution of textbooks in spring will be staggered. The plan is to make less efforts during the peak period of textbooks and more efforts during the trough period of textbooks. For example, the annual book ordering meeting and the National Book Festival in Beijing should be held in the late peak season of textbooks, so that the publishing house can get the order and send it to the printing enterprises in the off-season of textbooks. As a publishing house based on textbooks, it should consciously make way for textbooks, rather than compete with textbooks for limited valuable time to complete a certain period of tasks due to artificial plans and restrictions on indicators

2. Some methods and ideas in the operation of the textbook itself. For example, the Publishing Department of the publishing house knows the ordering intention from subscribers in advance, signs contracts as soon as possible, and provides the printing number to the publishing department; It can also break the practice of providing the number of prints by batch, so that it can be provided in real time and a single supply, which is convenient for the publishing department to arrange production in time; For sure orders, try to pre print in advance; For textbooks with large print volume, they can be printed and delivered in batches realistically according to the needs of subscribers, without meaningless cycle requirements

3. On the premise of qualified printing quality, it is also a wise choice for many textbook publishers to continuously increase the number of textbook printing enterprises and reduce the proportion of textbooks printed by a single printing enterprise. This is very beneficial for printing enterprises to adjust their product structure and marketing strategy, and is conducive to balanced production

Copyright © 2011 JIN SHI