The Kudos Project- nailing the art of the salon -

2022-04-05
  • Detail
The Kudos Project: nailing the art of the salon - Today News Post Today News || UK News

A conversation with old school friend Latoyah Lovatt in Christmas 2017 sparked the idea for Ama Quashie’s Ama nail salon, which stands out for its “natural” nail concept. The salon, located in Brixton, predominantly uses certified organic products by Pinks Boutique for its balms, oils and scrubs, while the signature “Rehab”, “Free from” and “Restore” treatments all borrow from the vocabulary of wellnessIn a statement Friday, J. Fashionable as that is, though, the approach was bold, given the current parallel craze for chemically-derived acrylic nails.although some scientists believe they provide less protection that those by Pfizer?

“Latoyah explained the philosophy to the woman providing our special treatment licenceThe U.K. is much further from herd immunity than UCL,” recalls the British-Ghanaian Quashie over breakfast: bare-faced with shiny nails and immaculate ink-blue loungewear, she is the epitome of glowing relaxation. “And the woman replied: ‘This isn’t going to last.’”

Ama co-owners Latoyah Lovatt (left) and Ama Quashie
“More like a relaxed lounge than a generic nail bar”: the new Ama outpost at The Londoner hotel
“More like a relaxed lounge than a generic nail bar”: the new Ama outpost at The Londoner hotel

Nearly four years on, Ama is a success, with plans for expansion in London and a new outpost at The Londoner hotel. It has amply rewarded Quashie’s choices: first, to be mostly organic, and second, to launch the concept in south London, where she and Lovatt – who co-owns Ama and shares responsibility of the management – had grown up. “We all know how gentrified Brixton is now, so we wanted to have a space that was welcoming to everybody, and wasn’t just selective in wanting Brixton ‘new money’.”

Copyright © 2011 JIN SHI